What is a Pre-Campaign Survey?
A pre-campaign/pre-distribution survey is an ideal means of canvassing your prospective customers before carrying out a full-scale leaflet distribution campaign. They are an effective tool that will benefit any distribution campaign and are used to discover more about prospective customers; find out what they think of your product/service and even allow them to offer suggestions.

Customer Types
It is often essential to establish the demographics of those surveyed as various groups are likely to have both shared and differing desires and opinions. A pre-campaign survey allows you to monitor the mood of particular customers and tailor-make your service and promotional material in order to attract more sales.

Demographic information allows you to determine shopping habits based on income, age group and gender, making it feasible to target prospects with location-specific promotions. Leaflets promoting services for retired people, younger people or home owners can be targeted at areas with large populations of such people.

“Test and Measure”
These are the very words used by my marketing coach time and time again. It is highly important to decide from the outset what the objective of your survey is. Is it:

• To promote your company’s image?
• To get customer feedback on your product?
• Or perhaps a multi-purpose survey?

There is no need to design and print a ‘one size fits all’ leaflet. Using the pre-campaign survey data prospective buyers can be targeted and engaged, with perhaps a weakness in the competitor’s product being used to highlight the benefits of purchasing yours.

How about printing a limited number of different leaflets (different styles, different wording) before doing a large-scale print run, then getting our surveyors to present them to and discuss them with prospective customers to gauge their response and offer them the opportunity to make criticisms and suggestions?

Benefits of Conducting a Well-Written Pre-Campaign Survey:

• Gives you direct access to a broad cross section of potential buyers.

• Promotes your company.

• Saves you money. By listening to customers, a campaign can be better planned and will allow printed marketing to be properly targeted at the services that people want. A carefully targeted leafleting campaign preceded by a customer survey lessens the risk of your leaflet being dismissed and simply discarded as “junk mail”.

• Measures opinion/monitors the level of interest in your product which indicates how effective your leafleting campaign is likely to be and because respondents are able to express their views, they are also more likely to consider purchasing your product. This can dramatically increase sales. Some customers may, if asked, even indicate which of your competitors they are likely to buy from.

• After the distribution has been completed you can then use the survey’s demographic data to measure the scale of success of your leaflet campaign in terms of the number of customers, target group and, based on the results, the effectiveness of the survey.

With the information gathered you should be able to answer questions like:

o What are my potential customers looking for?
o How strong is the demand or potential for my services in this area?
o How much are services similar to mine being sold for in this area?
o What new kinds of customers can I attract to buy my services?
o Where can I find more customers?
o What are my competitors not doing or not doing well that I can improve on?

A door-to-door, face-to-face survey is location-specific and usually always more effective than other more impersonal forms of surveying such as telephone and online surveys. It is much harder to ignore a pleasant, well-mannered surveyor at your door than it is to close an online survey form or hang up the phone - the personal touch still goes a far way.

Do you require a pre-distribution survey? Click Here to fill in the form and we’ll get back to you as soon as we possibly can.